Plotting New Chart

Identify:
In today’s society teenagers are exposed to the saturation and influences of sexual images from music industries to advertisements. Many teens are in their vulnerable stage in life and are drawn into the glitz and glamorous life of image, status and power. It can be dangerous when one can not separate the physical appeal versus emotional appeal. It can be quite damaging when one confuses the two and results in risking their health by imitating the lifestyle for example being sexually active. Due to the sexual images and attitudes that are projected in society there has been an increase wave of unintended pregnancies especially ethnic backgrounds such as Blacks and Hispanics. They are at even higher risks and are prone to being sexually active due to low income and unstable environments. These specific groups do not have easy access to health facilities or have the lack of understanding about safe sex.

Brainstorm:

- Targeted Audience
Teenagers

- Culture
Hip Hop Vibe, Urban Street Life
Rap, Messages of sex, Violence, harsh languages
Language (Street Slang)
Dress (Baggy pants, Baseball Caps worn backwards, expensive
Sneakers)
Listen to music- Jay Z, Outcast, Missy Elliot, Aaliyah, Ja Rule, Snoop Dog, Black Eyed Peas, Run DMC
Necklaces and Earrings with huge diamonds referred to as Bling
Grills- diamonds in their teeth
Over sized shirts, Do Rags,
Root to Rap Music- rooted “Black oral tradition of tonal words,
Narrative, Africanized syntax

- What interested Teenagers have
Customization, stylized
Computers, chatting
Blog/ Web journals example My Space
Cell Phones, Text messages
Digital Cameras, photos
Accessories, Makeup, Shoes, Hair, Jewelry, Purses, Backpacks

User
Black and Hispanic Female Teenagers of low income

Stakeholders
Health Services- Planned Parenthood, Project Renewal

Agencies/Companies- MEE Productions

Products- Organon, Berlex, Ortho- McNeil, Dura Med

Foundations- Compton

Organizations- UNAIDS, ViBe Theater Experience, Hip Hop Association

Government- Department of Youth and Community, NY State Office of Children and family, United way Massachuettes Bay

Media- MTV, VH1, McDonald’s, Coca Cola, Sprite, Nike, Russell Simmon, Sean John, My Space

Sphere’s of Influencial people- Educators, Mentors, Family, Friends

Research:
ViBe Theater Experience
Is a program that is a performing-arts education organization that empowers teenagers to create and inspire them and develop skills of trust and self- confidence.

Hip Hop Association
An association that preserves Hip Hop’s orginal vision, traditions, and values of African heritage.

MEE Productions
Is a communication firm that develops strategies focusing on urban and ethic populations of all ages.

Planned Parenthood
Offers service that carry preventative medication and contraceptives to females which then can help young females to protect themselves from diseases and pregnancies.